A TRUSTED AFTERCARE PARTNER FOR VETERINARY PRACTICES
Veterinary Partnership Programme
Supporting pet owners after loss, while protecting veterinary teams
Every veterinary professional knows that helping a pet pass peacefully is only part of the story.
What happens after clients leave the practice, or when the home euthanasia vet leaves, often determines how supported or abandoned they feel.
For many pet owners, the most difficult part begins after the goodbye, when they’re at home without their companion, overwhelmed by grief, guilt, and loneliness.
We know veterinary teams care deeply about their clients, but providing ongoing emotional support after loss requires time, training, and emotional capacity that most practices simply don’t have. Nor should they be expected to.
Who We Are
The Pet Loss Support Group (PLSG) is a UK-based Community Interest Company (CIC) providing emotional aftercare for pet owners following loss.
Founded in 2023 after the loss of my own beloved dog, Tilly, the PLSG is now an established nationwide service trusted by veterinary practices to support clients beyond the euthanasia appointment.
What We Provide
Free facilitated online group sessions offering emotional support.
Access to a supportive community of pet owners who understand this type of disenfranchised grief.
Curated resources and signposting to appropriate external support where required.
What Partnering With Us Offers Your Practice
Protects your team from ongoing emotional pressure
We provide ongoing support for grieving clients, reducing distressed follow-up contact and compassion fatigue.
Provides appropriate aftercare without increasing workload
Support is delivered independently, with clear boundaries and no clinical involvement.
Allows you to refer with confidence
Emotional support only. No medical advice. No clinical opinions. No interference with veterinary care.
Strengthens client trust and experience
Clients feel supported and not forgotten after one of the hardest moments of pet ownership.
Demonstrates professional and ethical responsibility
Partner with a credible, established service aligned with veterinary values and standards of care.
Positions your practice as a supporter of mental health
Aligning your brand with emotional well-being and pet loss shows your commitment to supporting mental health and bereavement care, enhancing your brand’s reputation.
How This Support Is Different
Some practices refer clients to national pet loss support services offering helplines, email, or one-to-one listening support. The PLSG complements these services by providing structured, facilitated online group support sessions and an ongoing peer community.
This gives grieving pet owners a regular, safe space to process their grief with others who understand. Over time, this helps reduce isolation, process grief, and build resilience in a way one-off contact can’t always achieve.
Sessions are intentionally kept small to ensure everyone has time to share, process grief, and feel understood.
Our Impact So Far
- Over 100 bereaved pet owners supported through facilitated online group sessions and peer connection.
- Over 60% return for additional support when needed, showing both trust and ongoing demand.
- 100% of participants report that the group provides a safe space to express their grief.
“Before I joined the group, I was hopelessly lost and in despair. I couldn’t have made it through these past few weeks without all the caring people in the group! I've never found a more welcoming atmosphere.”
Faith lost River, her Aussiedoodle, in August 2025
See what more pet owners say here.
How It Works
Veterinary Practice
Following euthanasia or end-of-life discussions, pet owners are offered our support cards or directed to our website.
Pet Owner
In their own time, pet owners self-refer
and access free emotional support
and connect with an understanding community.
Pet Loss Support Group
We manage all ongoing support with kindness, compassion and professionalism.
Helping Pet Owners Access Support Easily
To help clients find support when they’re ready, we kindly request practices include a link to the Pet Loss Support Group on their website or aftercare pages. This ensures support remains easily accessible beyond the appointment, without adding responsibility to clinical teams.
Suggested website wording (optional):
Pet Loss Support
We work with the Pet Loss Support Group, an independent service providing emotional support to people grieving the loss of a companion animal. Find out more at: www.petlosssupportgroup.co.uk
Partnership Contributions
Partnership contributions help sustain the Pet Loss Support Group’s services for bereaved pet owners.
Practices partner with us at different contribution levels depending on how they wish to support the service. Our partnerships are designed to be simple, ethical and low-burden for veterinary teams, ensuring clients always have access to appropriate emotional support after loss.
Supporting Partner
£150 per month or £1,800 annually
Contributes to the ongoing delivery of regular, facilitated group support sessions for bereaved pet owners.
Sustaining Partner
£250 per month or £3,000 annually (Most practices choose this level)
Sustains the delivery of facilitated support sessions and the development of post-session support resources shared with participants.
Impact Partner
£400 per month or £4,800 annually
Plays a significant role in strengthening core services and enabling the development of additional support as demand continues to grow.
What Partner Practices Receive
Support cards and referral materials
Allowing clients to access help easily and directly in their own time, reassuring them that support is available beyond the appointment.
Recognition as a partner practice on our website
Publicly demonstrating your commitment to compassionate and responsible aftercare. Confidence in knowing clients are supported.
For most practices, contributions represents less than the cost of one routine consultation per week and enables year-round aftercare support for clients at one of the most difficult moments in pet ownership.
Partnership contributions may be treated as a business expense. We recommend confirming this with your accountant.
“This partnership has given us confidence that our clients are supported after loss, without adding pressure to our team.”
Ben, Founder - Final Rest
Ready to partner with us and make a difference?
Email us to get started or ask a question first. We'd love to have an informal, confidential chat.