A TRUSTED AFTERCARE PARTNER FOR VETERINARY PRACTICES
Veterinary Partnership Programme
Supporting pet owners after loss, while protecting veterinary teams
The Pet Loss Support Group partners with veterinary professionals to ensure pet owners receive compassionate, non-clinical emotional support following the loss of a companion animal.
Every veterinary professional knows that helping a pet pass peacefully is only part of the story.
What happens after clients leave your practice often determines how supported or abandoned they feel.
For many pet owners, the most difficult part begins after the goodbye, when they’re at home without their companion, overwhelmed by grief, guilt, and loneliness.
While veterinary teams care deeply about their clients, providing ongoing emotional support after loss requires time, training, and emotional capacity that most practices simply don’t have. Nor should they be expected to.
Who we are
The Pet Loss Support Group (PLSG) is a UK-based Community Interest Company (CIC) providing structured, non-clinical emotional support to pet owners after the loss of an animal companion.
Founded in 2023 following the loss of my own beloved dog, Tilly, the PLSG has grown into an established nationwide service trusted by veterinary practices to support clients beyond the euthanasia appointment.
Today, we provide:
- Weekly facilitated online support sessions
- Monthly in-person meet-ups
- A private, moderated WhatsApp support community
- Curated resources and signposting to appropriate external support where required
All services are delivered within clear boundaries, with safeguarding, confidentiality, and ethical responsibility at their core.
What partnering with us offers your practice
Protects your team from ongoing emotional pressure
We provide ongoing support for grieving clients, reducing distressed follow-up contact and compassion fatigue.
Provides appropriate aftercare without increasing workload or risk
Support is delivered independently, with clear boundaries and no clinical involvement.
Allows you to refer with confidence
Emotional support only. No medical advice. No clinical opinions. No interference with veterinary care.
Strengthen client trust and experience
Clients feel supported and not forgotten after one of the hardest moments of pet ownership.
Demonstrates professional and ethical responsibility
Partner with a credible, established service aligned with veterinary values and standards of care.
How this support is different
Some practices refer clients to national pet loss support services offering helplines, email, or one-to-one listening support. The PLSG complements these services by providing structured, facilitated online group support sessions and an ongoing peer community.
This gives grieving pet owners a regular, safe space to process their grief with others who understand, both during and between sessions. Over time, this helps reduce isolation, normalise grief, and build resilience in a way one-off contact can’t always achieve.
Sessions are intentionally kept small to ensure emotional safety and meaningful peer support.
Our impact so far
70+ bereaved pet owners supported through facilitated sessions and peer connection.
Over 60% return for additional support when needed, reflecting appropriate use of support at difficult moments.
How it works in practice
1. Following euthanasia or end-of-life discussions, you offer pet owners our support card or direct them to our website.
2. Pet owners self-refer and access support in their own time. We manage all ongoing support with care and professionalism.
There’s no admin burden, no ongoing obligation for your team, and no risk to your practice. All support is delivered within clear boundaries and with moderation to ensure a safe environment for participants.
Helping pet owners access support easily
To help clients find support when they’re ready, many partner practices choose to include a link to the Pet Loss Support Group on their website or aftercare pages. This ensures support remains accessible beyond the appointment, without adding responsibility to clinical teams.
Suggested website wording (optional):
Pet Loss Support
We work with the Pet Loss Support Group, an independent service providing emotional support to people grieving the loss of a companion animal. Find out more at: www.petlosssupportgroup.co.uk
Partnership Contribution
We offer one simple partnership option of £299 per year for veterinary practices.
This annual contribution is reviewed each year, and carries no long-term obligation.
Your partnership supports the delivery of:
Weekly facilitated group support sessions
Safeguarding, moderation, and clear professional boundaries
Free, accessible support for those who need it
Referral materials your practice can share with clients
In return, your practice receives:
Support cards and referral materials for clients
Recognition as a partner practice on our website
For most practices, this represents less than the cost of one routine consultation per month and provides year-round aftercare support for clients when they need it most.
“This partnership has given us confidence that our clients are supported after loss, without adding pressure to our team.”
Ben, Founder - Final Rest
Ready to partner with us? Sign up below and make a difference today.
Prefer to ask a question first?
Please email sonia@petlosssupportgroup.co.uk