A TRUSTED AFTERCARE PARTNER FOR VETERINARY PRACTICES

Supporting Pet Owners After Loss

Every veterinary professional knows that helping a pet pass peacefully is only part of the story.

What happens after clients leave your practice often determines how supported or abandoned they feel.

For many pet owners, the most difficult part begins after the goodbye, when they’re at home without their companion, overwhelmed by grief, guilt, and loneliness.

While veterinary teams care deeply about their clients, providing ongoing emotional support after loss requires time, training, and emotional capacity that most practices simply don’t have. Nor should they be expected to.

Who we are

The Pet Loss Support Group (PLSG) is a UK-based Community Interest Company (CIC) providing structured, non-clinical emotional support to pet owners after pet loss.

Founded in 2023 following the loss of my own beloved dog, Tilly, the Pet Loss Support Group has grown into an established nationwide service trusted by veterinary practices to support clients beyond the euthanasia appointment.

Today, we provide:

- Weekly facilitated online support sessions

- Monthly in-person meet-ups

- A private, moderated WhatsApp support community

- Curated resources and signposting to appropriate external support where required

All services are delivered within clear boundaries, safeguarding, confidentiality, and ethical responsibility at their core.

What partnering with us offers your practice

  • Protects your team from ongoing emotional pressure
     We provide ongoing support for grieving clients, reducing distressed follow-up contact and compassion fatigue.

  • Provides appropriate aftercare without increasing workload or risk
     Support is delivered independently, with clear boundaries and no clinical involvement.

  • Allows you to refer with confidence
     Emotional support only. No medical advice. No clinical opinions. No interference with veterinary care.

  • Strengthen client trust and experience
     Clients feel supported and not forgotten after one of the hardest moments of pet ownership.

  • Demonstrates professional and ethical responsibility
     Partner with a credible, established service aligned with veterinary values and standards of care.

How this support is different

Some practices refer clients to national pet loss support services offering helplines, email, or one-to-one listening support. The PLSG complements these services by providing structured, facilitated online group support sessions and an ongoing peer community.

This gives grieving pet owners a regular, safe space to process their grief alongside others who understand, outside of the group sessions. This helps to reduce isolation, normalise grief, and build resilience over time in a way one-off contact can’t always achieve.

Our impact so far

  • 70+ bereaved pet owners supported through facilitated sessions and peer connection.

  • Over 60% return for additional support when needed, reflecting healthy grief processing and accessing support at difficult moments and stepping back when it isn’t.

How it works in practice

  1. Following euthanasia or end-of-life discussions, you offer pet owners our support card or direct them to our website.

  2. Pet owners self-refer and access support in their own time.

  3. We manage all ongoing support with care and professionalism.

There’s no admin burden, no ongoing obligation for your team, and no risk to your practice. All support is delivered within clear boundaries and with moderation to ensure a safe environment for participants.

Partnership Contribution

We offer one simple partnership option of £299 for veterinary practices.

This annual contribution is reviewed each year, and carries no long-term obligation.

Your partnership helps us to:

  • Deliver weekly facilitated group support sessions

  • Maintain safeguarding, moderation, and clear professional boundaries

  • Keep all support free and accessible at the point of need

  • Provide referral materials for your practice

In return, your practice receives:

  • Support cards and referral materials for clients

  • Recognition as a partner practice on our website

  • Impact updates showing how your contribution supports grieving pet owners

For most practices, this represents less than the cost of one routine consultation per month and provides year-round aftercare support for clients when they need it most.

“This partnership has given us confidence that our clients are supported after loss, without adding pressure to our team.”

Ben, Founder - Final Rest

BECOME A PARTNER PRACTICE

Prefer to ask a question first?
Please email sonia@petlosssupportgroup.co.uk